About me

I am a growth-focused executive with deep experience scaling companies, optimizing operations, and driving revenue. Over the course of my career, I have led businesses through rapid expansion, executive transitions, and high-stakes financial events, including fundraising, M&A, and public listings.

Currently, I design and execute scalable growth plans for companies looking to drive revenue, enter new markets, and create sustainable success. I partner with CEOs, CFOs, senior leaders and investors to align on a vision, implement data-driven models, and execute strategies for long-term, profitable growth.

As COO and CRO of Leafly, I played a pivotal role in growing the company from startup to public listing, scaling revenue from $7M to $50M ARR, and increasing market penetration of a hyper-fragmented and rapidly-expanding industry from 35% to 60%. I helped lead Leafly’s fundraising, corporate strategy, and business transformation, establishing the company as a category leader in a complex, highly-regulated industry.

Before stepping into executive leadership, I built a career at the intersection of content, business strategy, and revenue growth. I started as a college professor at age 24, transitioned into editorial work at Time Inc., and later applied my storytelling expertise to help companies craft compelling narratives, including investor messaging and brand positioning. My experience bridging content, marketing, sales, and finance gives me a unique ability to connect revenue strategy with operational execution.

I live in Seattle with my wife and two young children.

Sam’s work philosophy

I believe that simple solutions drive great results. A big part of my work is cutting through distractions and helping businesses focus on what truly moves the needle.

Here’s how I work:

  • Ruthlessly pragmatic. I focus on what’s practical, effective, and achievable, ensuring that strategy translates into real, measurable action.

  • Fast execution, clear direction. My job is to get things moving in the right direction—quickly—without overcomplicating the process.

  • Transparent about strengths. I know what I can and can’t do—if I’m not the right fit for a project, I’ll help you find someone who is.

  • No surprises, no ambiguity. I scope work clearly and efficiently, making budgeting easy for you and your finance team.

At the end of the day, my goal is to help businesses grow efficiently, execute with clarity, and drive results that last.

Let’s talk

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!