Blue Gum Partners is led by Sam Martin
Former COO/CRO of Leafly | Advisor to leading VC-backed and PE-owned businesses | Extensive experience in digital content and technology
Led successful fundraises, from Series A to go-public
Built a high-growth ad and SaaS business from early-stage traction to $50M ARR
Launched and scaled international ops, including new subsidiaries in Canada and Germany
Secured exclusive partnership with Uber Eats (their first partnership in the cannabis sector)
Built and led cross-functional GTM teams across sales, marketing, content, operations and product
Architected high-velocity revenue systems in highly-regulated markets
Built and led content teams that drove 10X YoY audience growth
Trusted advisor to VC-backed and publicly listed businesses in tech, regulated industries and media
Our work philosophy
We believe that simple solutions drive great results. A big part of our work is cutting through distractions and helping businesses focus on what truly moves the needle.
Here’s how we work:
Ruthlessly pragmatic. We focus on what’s practical, effective, and achievable, ensuring that strategy translates into real, measurable action.
Fast execution, clear direction. Our job is to get things moving in the right direction—quickly—without overcomplicating the process.
Transparent about strengths. We know what we can and can’t do—if we’re not the right fit for a project, we’ll help you find someone who is.
No surprises, no ambiguity. We scope work clearly and efficiently, making budgeting easy for you and your finance team.
At the end of the day, our goal is to help businesses grow, execute and drive results that last.
Let’s talk
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!